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Macmillan Higher Education Palgrave Higher Education

Media and Communication Research Methods

ISBN 9780230000063
Publication Date June 2013
Formats Hardcover Ebook Paperback 
Publisher Palgrave

Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as 'ethics,' 'research questions,' and 'markets and corporate trends,' and adopts a considerably more global perspective.

ANDERS HANSEN is Senior Lecturer in the Department of Media and Communication, University of Leicester, UK. He is Associate Editor of Environmental Communication and Secretary to the International Environmental Communication Association. His recent books include Environment, Media and Communication (2010) and Mass Communication Research Methods (edited four-volume set, 2009).

DAVID MACHIN is Professor of Media and Communciation at Örebro University, Sweden. He has published numerous books and journal papers mostly drawing on linguistic methods to look at other modes of communication such as Introduction to Multimodal Analysis (2007) Bloomsbury, Analysing Popular Music (2010) Sage, Language of Crime and Deviance (2012) Continuum and How to Do Critical Discourse Analysis: A Multimodal Approach (2012) Sage. He is editor of the journal Social Semiotics.

List of tables and figures
Introduction to Media and Communication Research Methods
The research process
Researching ownership and media policy
Inside the producers' domain: ethnography and observational methods
Measuring output: content analysis
Text and talk: Critical Discourse Analysis
Analysing narratives and discourse schema
Symbols, semiotics and spectacle: analysing photographs
Measuring audiences: survey research
Interpreting audiences: focus group interviewing
Dealing with data: computers and analysis software


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