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Macmillan Higher Education Palgrave Higher Education

Broadcasting in the 21st Century

ISBN 9780230013179
Publication Date October 2011
Formats Hardcover Ebook Paperback 
Publisher Palgrave

The 21st century is already seeing fundamental changes in broadcasting. No longer are audiences limited to watching or listening to television and radio at the times and places dictated by the broadcasters, or on radio or TV 'sets'. Broadcasting in the
21st Century demonstrates how 'traditional' television and radio is being both challenged and supported by technological developments, including convergence and social media. Drawing on interviews with industry personnel and featuring case
studies and research from many countries, including that from the UK, USA, China, India and South Africa, Richard Rudin explains not only the significance of these changes but also how many of the functions and pleasures of broadcasting that were established in the 20th century are being enhanced by new media. Opening with a substantial account of how broadcasting developed in the 20th century, the author goes on to explore how new media forms are changing audiences' pleasures,
expectations and demands.

Rudin's illuminating study highlights the changing relationship between audiences and broadcast output to examine a range of subjects including:
- the impact of citizens' journalism
- political coverage
- international TV formats and news output
- the continuing appeal of radio as a distinct medium
- debates over bias, truth and trust in broadcasting and broadcasters.

In addition, Broadcasting in the 21st Century addresses a range of broadcast forms and genres including the coverage of general elections, Reality TV and pirate radio.

RICHARD RUDIN is a Senior Lecturer in broadcasting and journalism at Liverpool John Moores University (UK). He has worked as a journalist, newscaster, presenter, producer and manager. He co-authored An Introduction to Journalism (2002), was a major contributor to the award-winning Encyclopedia of Radio (2004) and is the author of a number of journal articles on broadcasting. He is Chair of the International Division of the U.S.-based Broadcast Educational Association.


List of Figures and Tables
Preface and Acknowledgements
1 Historical Background – Broadcasting in the 20th Century
2 Broadcast Output and Consumption
3 Does More Mean Worse?
4 Radio: the Chameleon Medium
5 Reality Television
6 Truth and Trust: Broadcasting's Greatest 'Weapon'
7 Broadcasting Bias
8 Moving Time
9 Local and Global
10 International Television
11 Convergence and Citizens' Journalism
12 The Power and Effects of Broadcasting
Bibliography and Further Reading


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