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Macmillan Higher Education Palgrave Higher Education

Broadcasting in the 21st Century

ISBN 9780230013179
Publication Date October 2011
Formats Hardcover Ebook Paperback 
Publisher Palgrave

Richard Rudin demonstrates how traditional TV and radio is being both challenged and supported by technological developments  - including convergence and social media - which are eroding previous restrictions on the times and places of where broadcasting is being consumed and altering audiences' pleasures, expectations and demands.

RICHARD RUDIN is a Senior Lecturer in broadcasting and journalism at Liverpool John Moores University (UK). He has worked as a journalist, newscaster, presenter, producer and manager. He co-authored An Introduction to Journalism (2002), was a major contributor to the award-winning Encyclopedia of Radio (2004) and is the author of a number of journal articles on broadcasting. He is Chair of the International Division of the U.S.-based Broadcast Educational Association.


List of Figures and Tables
Preface and Acknowledgements
1 Historical Background – Broadcasting in the 20th Century
2 Broadcast Output and Consumption
3 Does More Mean Worse?
4 Radio: the Chameleon Medium
5 Reality Television
6 Truth and Trust: Broadcasting's Greatest 'Weapon'
7 Broadcasting Bias
8 Moving Time
9 Local and Global
10 International Television
11 Convergence and Citizens' Journalism
12 The Power and Effects of Broadcasting
Bibliography and Further Reading


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