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Macmillan Higher Education Palgrave Higher Education

Business Strategy

An Introduction

Edition 3rd Edition
ISBN 9780230218581
Publication Date April 2011
Formats Paperback Ebook 
Publisher Palgrave

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK

DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK

GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK

PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS
Strategy and strategic management
Perspectives on strategy
PART II: INTERNAL ANALYSIS
The business context, products and services
Business competences, activities and processes
Knowledge, talent, culture and innovation
Financial analysis, audit and performance
Information systems and technology
Strengths, weaknesses and strategic competence
PART III: EXTERNAL ANALYSIS
Analysis of the macroenvironment
Markets, and analysis of the competitive environment
The international and global context
Opportunities, threats and strategic position
PART IV: THE BUSINESS STRATEGY
Competitive advantage and strategy
Evaluation and selection of strategies
Strategic development: direction and mechanisms
PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT
Strategic implementation
Change management and leadership
PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY
The web, new technology and new organisational forms
Quality
Social responsibility and business ethics
Emerging markets and industry superpowers
Index

Reviews

'This is an extremely well-conceived book. It is concise, clear and straightforward, yet is rigorous in its coverage of the key areas of strategic management. It is well-balanced across strategic analysis, formulation and implementation and makes very good use of case studies and exercises questions. This book really is a breath of fresh air.' – Dr Emanuel Gomes, Principal Lecturer in Corporate Strategy, Coventry University, UK
'An innovative and practical approach to analysing the many elements that together form business strategy. There is no doubt that this text will engage the reader, as it offers many contemporary and practical examples that provide clarity and make sense of the many theoretical concepts, allowing the reader to develop a progressive and embedded understanding of the process.' - Kevin Burt, Lecturer in Strategy, Lincoln Business School, University of Lincoln, UK
'This book is a helpful addition to the library of core textbooks on business strategy. It covers all the main topic areas in a well written and thoughtful manner and is cleverly constructed in order to allow students to take their study further. The book not only offers case studies but identifies areas for debate and research which are important for students engaged at this level. Another pleasing feature is the brief biographies for some of the main management gurus which allow students to know something about the scholar as well as his or her ideas. This book will be useful for any final year undergraduate or postgraduate student studying business strategy.' - Dr Jim Martin Keane, Director of Studies, Business Management Course Group, University of Gloucestershire, UK
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