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Macmillan Higher Education Palgrave Higher Education

Decision Making

A Behavioral Economic Approach

ISBN 9780230248250
Publication Date January 2011
Formats Paperback Ebook Hardcover 
Publisher Palgrave

Decision Making' provides a broad survey of the field of decision making from the perspective of the economics researcher. The book is divided into two parts, the first provides a concise and systematic overview of the field of decision research, and the second goes deeper into key topics and debates within the field. 

MICHAL SKO?EPA is a Lecturer in Decision Research and Behavioral Economics at the Institute for Economic Studies, Charles University, Prague, Czech Republic, where he received his PhD. He has been teaching a course based on the material in this textbook for over a decade. Currently he is an Advisor to the Vice-Governor of the Czech National Bank, and he is President of the Czech Economic Society.

Introduction and Motivation
Basic Concepts
An Overview of the Main Areas of Decision Science
History of Research on Decision-making
Methodology of Decision Science
Selected Decision Maxims
Inductive Reasoning I Generalization and Sampling
Inductive Reasoning II Forecasting
Inductive Reasoning III Influenceof Comparing
Comparing in General I Types of Utilities
Comparing in General II Reference Dependence
Comparing I Multiple States of the World
Comparing II Multiple Periods


This book thoroughly describes and discusses important behavioural models of individual economic decision making. It will be useful to students and researchers within economics and related social sciences who wish to understand the many important results and insights from this exciting research area.' Anders Poulsen, Lecturer in Economics, School of Economics, University of East Anglia
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