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Macmillan Higher Education Palgrave Higher Education

Media Psychology

ISBN 9780230279209
Publication Date December 2011
Formats Paperback Ebook 
Publisher Palgrave

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

Gayle Brewer is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the 'Psychology of the Media' module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the National and International press.

Introduction; G.Brewer and S.Robinson.- PART I: PERSUASION AND INFLUENCE.- Media Violence; G.Brewer.- Health Communication; P.Eckler and E.O'Gara.- Body Image and Eating Behaviour; B.Gunter and J.Smith.- Advertising; G.Brewer.- PART II: INTERACTION WITH THE MEDIA .- Internet and Interaction; J.Cabiria.- Computer and Video Games; J.Bryce and L.K.Kaye.- Celebrity and Parasocial Relationships; R.Lange, J.Houran and L.E.McCutcheon.- PART III: REPRESENTATION.- Portrayal of Crime; L.Heath.- Race and Ethnic Stereotyping; E.Behm-Morawitz and D.Ta.- Gender Stereotyping; N.Signorielli.- Politics; G.G.Holyk.- Research Methodology; S.Robinson.


"This is a much-needed and integrative introductory textbook. It provides a succinct overview of the different psychological theories that ground media psychology research, without sacrificing the complexity of the field or the many questions that arise in a rapidly evolving media landscape. I will definitely incorporate it into my Introduction to Media Psychology course." - Dr Pamela Rutledge, Fielding Graduate University and Director of the Media Psychology Research Center, USA "Brewer has made an important contribution to a growing field - this book will provide students with an invaluable grounding in Media Psychology." - Stuart Price, Reader in Media Discourse, De Montfort University, UK "The book provides a fascinating guide to media psychology and introduces a range of subjects central to the A-level syllabus. Brewer combines detailed accounts of core areas (e.g. media influence on eating behavior and violence), with contemporary issues (e.g. celebrity worship) in a clear and engaging style." - Laura Hanson, Head of A-level Psychology, Arnold School, Lancashire, UK
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