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Macmillan Higher Education Palgrave Higher Education

Culture and Business in Asia

ISBN 9780230518087
Publication Date May 2009
Formats Paperback Ebook 
Publisher Palgrave

Culture and Business in Asia is an analytical, comparative guide to modern Asian business. Using in-depth interviews, it describes the links between culture and business in India, China (including Hong Kong), Japan, Taiwan and Singapore. Each chapter examines the influence of business culture on decision-making in the areas of ownership, finance, governance, organisation, management and strategy.

Key benefits:

• Gives a vivid view of how Asian business decision-makers experience the world of work
• Includes a unique focus on India
• Encourages critical thinking
• Examines the relationship of social, political and economic cultures to business.
• Provides a cultural platform for business in the profitable but competitive markets of Asia.

MAUREEN GUIRDHAM is a former Director of the MBA programme at City University and Head of the business school at Westminster University, UK. In recent years, she has worked extensively in central Europe, central Asia and Southern Africa.

Business Cultures of Five Asian Countries
Analysing Asian Business Cultures
Ownership, Financing and Governance
Organization and Management
Business Strategy
Dimensions of Societal Cultures
Societal Cultures Revisited
Politico-legal Cultures and Perceived Environments
Economic Cultures and Perceived Environments
Concluding Remarks


Each chapter is well researched and presented, and as a whole the book makes an excellent contribution to the topic. In my view, this book will become as widely cited as Whitley (1992)'s Business Systems in East Asia. - Axèle Giroud, Senior Lecturer in International Business and Management, Manchester Business School, UK. Avery readable and interesting study on Culture and Business in Asia, which will be of considerable use to academics and practitioners interested in Asian management. It contains some original empirical field-research based on interviews with a range of managers and business-persons in their cultural and institutional settings, which allows it to transcend the textbook format but at the same time remain relevant to undergraduate and postgraduate student readerships. The study offers many insights into Asian business cultures across the region and how this has shaped the emerging economic prominence of the nations involved. The main thesis of the book is well-structured and written, easy to follow and is for the most part jargon-free. This study is a welcome addition to the literature in the field. - DR. MALCOLM WARNER, Emeritus Professor and Fellow, Wolfson College, Cambridge; and Judge Business School, University of Cambridge, UK.
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