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Macmillan Higher Education Palgrave Higher Education

Managerial Economics for Decision Making

ISBN 9780333961117
Publication Date June 2003
Formats Paperback Ebook 
Publisher Palgrave

Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in Managerial Economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimizes the use for maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning.

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.

LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

Business Objectives
The Economic Environment
Demand Estimation and Forecasting
Cost Concepts and Cost Estimation Techniques
Pricing in Theory and Practice
Non-Price Competition
Investment Decisions and Capital Constraints
Traditional versus DCF Method of Investment Appraisal
Risk and Uncertainty in Investment Appraisal
Investment Decisions in the Public Sector
Case Study Siting a Processing Plant
Managerial Decisions and the Firm's Competitive Strategy

Reviews

'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement
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