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Macmillan Higher Education Palgrave Higher Education

Economics, Strategy and the Firm

ISBN 9780333992975
Publication Date July 2007
Formats Paperback Ebook 
Publisher Palgrave

Economics, Strategy and the Firm draws on the increasing synthesis of ideas from economics and business strategy to explain how organizations fulfil their corporate goals. The book provides an analytical framework showing how tools from economics can be used to explain, and even predict, the economic behaviour of organizations.

PAUL CASHIAN is Associate Dean (Undergraduate Programmes) for the Faculty of Business, Environment and Society.

Economics, Strategy and the Firm.- The Economist's Firm.- Extensions of the Economist's Model of the Firm.- Costs, Revenues and Profit.- Transaction Costs.- Management Costs.- Resource Based Theory of the Firm.- Game Theory and the Behaviour of Firms.- Firms and Competitive Behaviour.- Firms and Cooperative Behaviour.- Environmental Analysis The Economist's Perspective.- Environmental Analysis The Strategist's Perspective.- Competition Policy.- Competition Policy in Action.


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