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Macmillan Higher Education Palgrave Higher Education

Persuading People

An Introduction to Rhetoric

Edition 3rd Edition
ISBN 9781137003676
Publication Date April 2014
Formats Paperback Ebook 
Publisher Palgrave

Combining theory with practice, this updated third edition suggests ways of actively enhancing the persuasive skills of a person, through insights gained from analysing ancient and modern rhetoric. Included are structured practical examples and suggestions for further reading to guide the student through the subject.

ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham

SUSAN COCKCROFT is a Tutor in English Language
CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics

LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields

1. Old and New Foundations
2. Personality and Stance
3. Emotional Engagement
4. Reason: The Resources of Argument
5. Reason: Choice and Judgement
6. The Persuasive Process
7. Persuasive Style The Repertoire
8. Practising Persuasion
Appendix A: More on the Models
Appendix B: Further Rhetorical Devices
Appendix C: A Finding List for Rhetorical Devices


Praise for the Second Edition: 'This new edition will be greatly appreciated by readers interested in this topic, as it provides an invaluable introduction to rhetoric, the art of persuasion and its relation to style.' - The Year's Work in English Studies
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