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Macmillan Higher Education Palgrave Higher Education

Persuading People

An Introduction to Rhetoric

Edition 3rd edition
ISBN 9781137003676
Publication Date April 2014
Formats Paperback Ebook (EPUB) Ebook (PDF) 
Publisher Palgrave Macmillan

From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.

This comprehensively updated third edition
• includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery
• adds material on schema and other forms of cognitive rhetoric
• provides new examples, as well as more practice exercises

With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.

Robert Cockcroft was formerly Lecturer in Rhetoric, Department of English Studies, University of Nottingham, UK. His previous publications include Rhetorical Affect in Early Modern Writing (2003), also published by Palgrave Macmillan.

Susan Cockcroft was a tutor at the University of Nottingham, UK, and Principal Examiner in A-level English Language and Literature. She has written several books on language and is currently working on grammar and gender in historical texts. 

Craig Hamilton is Associate Professor of English at the University of Haute Alsace, France. Some of his recent articles have appeared in The Cambridge Handbook of Stylistics, Cognitive Grammar in Literature, Language and Literature, Style, and The Journal of Literary Semantics.
Laura Hidalgo Downing is Senior Lecturer at the Universidad Autónoma de Madrid, Spain. She is the co-editor of the upcoming Special Issue on 'Metaphorical creativity across modes' in Metaphor in the Social World 32/2.

1. Old and New Foundations
2. Personality and Stance
3. Emotional Engagement
4. Reason: The Resources of Argument
5. Reason: Choice and Judgement
6. The Persuasive Process
7. Persuasive Style - The Repertoire
8. Practising Persuasion
Appendix A: More on the Models
Appendix B: Further Rhetorical Devices
Appendix C: A Finding List for Rhetorical Devices


'The detailed rhetorical analysis of the many textual examples is simply astonishing, and the tone and accessibility are right on target.' Scott Wible, University of Maryland, USA
'A standard textbook in my rhetoric classes for years, this updated edition makes a classic in the field available for a new generation of students and teachers.' Johan Siebers, University of Central Lancashire, UK
'Persuading People is by far the best introduction to classical rhetoric; the ancient art comes to life through fine examples of political and literary persuasion...' Stavroula Varella, University of Chichester, UK
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