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Macmillan Higher Education Palgrave Higher Education

Professional Writing

Edition 3rd Edition
ISBN 9781137309013
Publication Date October 2013
Formats Paperback Ebook 
Publisher Palgrave
Series Palgrave Study Skills

Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed in linguistics, journalism, public relations and marketing. This third edition contains new material on public relations writing and social media, as well as additional material on digital sources.

Sky Marsen specialises in professional communication and text analysis. She has lectured in these internationally, including at California Institute of Technology, US and Victoria University of Wellington, NZ. She has also managed business communication projects, and advised corporate clients.

Acknowledgements
Preface
1. The Writing Process
2. Style and Effect
3. Short Business Documents
4. Research Methods
5. Business and Technology Journalism
6. Writing for the Public
7. Report Writing
8. Critical Thinking for Management
9. Working in Teams
10. Revising and Editing
Appendix Job Applications
References
Bibliography
Index

Reviews

Comprehensive and includes all the key writing skills elements in one text.' - Nigel Cassidy, Keele University, UK
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