XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Palgrave Higher Education

Small Business Marketing

Edition 2nd Edition
ISBN 9781137326003
Publication Date October 2013
Formats Paperback 
Publisher Palgrave

Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses.

Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School. He is also Adjunct Professor of Entrepreneurship at UNITEC Auckland, New Zealand.

1. Philosophy and Process
2. Information Management
3. Risk Assessment
4. Small Firm Internal Competence
5. Market Positioning and Competitive Advantage
6. Marketing Planning
7. Product Management and Innovation
8. Promotion
9. Pricing and Distribution
10. Information and Operations
11. Service Marketing
12. International Marketing


Add a review