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Macmillan Higher Education Palgrave Higher Education

A-Z of Health Promotion

ISBN 9781137350480
Publication Date December 2013
Formats Paperback Ebook 
Publisher Palgrave
Series Professional Keywords

If you are looking for the definitive short guide to the theory and practice of health promotion, then you need look no further.

Written by a leading international expert, this concise text offers, for the first time, a comprehensive explanation of key concepts, terms and definitions used in health promotion. Glenn Laverack explains over 70 key concepts and many other guiding principles, theoretical models and approaches that frame health promotion. He also explains the many tools and strategies that enable practitioners to work more effectively.

This handy sourcebook has been written by the author in a typically accessible style that will provide readers with a superb overview of the subject. Numerous cross-references signpost the connections between different ideas, allowing you to explore conceptual relationships and linked approaches in an order that suits the reader.

Whether you are studying, training or are already working, this book will be an indispensable source of information, evidence and analysis for deepening your understanding and for extending your practice.
A companion source book in the same series, entitled the 'A to Z of Public Health', is intended to further extend the range of definitions and terms.

Glenn Laverack is seen as a leader in health promotion and empowerment and has a distinguished career in public health for more than 25 years working in Europe, Africa, Asia, North America and the Pacific regions. He formerly worked as the TDR Coordinator (Empowerment) at the WHO in Geneva and as a senior research fellow at the Southgate Institute, Flinders University, Australia. Dr Laverack is currently an honorary professor at the University of Southern Denmark and has a wide range of publications including books in English, Portugese, Russian and German. His Ph.D. investigated the accommodation of community empowerment within top-down public health programming in the South Pacific. He has a significant range of professional experience in cross-cultural settings that facilitates a broad insight at both a theoretical and practice level.

Alliances, Partnerships and Coalitions
Behaviour Change Communication
Bottom-up and top-down
Civil society
Community based intervention
Community capacity building
Conflict resolution
Counselling and one to one communication
Critical consciousness
Declarations and statements
Determinants of health
Disease prevention
Evidence based
Gender and health
Global health
Harm reduction
Health activism
Health and wellbeing
Health education
Health literacy
Health Profiles
Health protection
Healthy public policy
Health Social Movements
Hegemonic power
Hygiene promotion
Individualism and health
Information and Communication
Information, Education and Communication
Injury prevention
Lay epidemiology
Life skills
Lifespan approach
Lifestyle approach
Mental health promotion
Moral suasion
Needs assessment
Patient empowerment
Peer education
Pressure groups
Primary health care
Public health
Risk factors
Self-help groups
Social justice
Social marketing
Theory and models
Zero and Non-Zero-Sum.


This new book is such a useful contribution, as it covers all the key concepts in contemporary health promotion, written by a leading expert in community based, empowering health promotion. It will have wide appeal and will stand as a handy resource for a long while to come'- Professor Rachael Dixey, Centre for Health Promotion Research, Leeds Metropolitan University, UK 'The A-Z of Health Promotion provides the reader with comprehensive coverage of many important terms, definitions and interpretations used in health promotion, along with accessible further reading.This is an excellent book.'- Dr Bertha Ochieng, Principal Lecturer, Department of Clinical Education and Leadership, University of Bedfordshire, UK '...the book takes a new and refreshing approach to the theory and practice of health promotion and its pocket-size format makes it an ideal text that will undoubtedly become 'well-thumbed' by those who purchase it.'- Dr James Woodall, Centre for Health Promotion Research, Leeds Metropolitan University, UK, for the Californian Journal of Health Promotion "Part of the 'Professional Keywords' series, this slim book is packed full of useful definitions and references … This is a valuable book for professionals working in all aspects of health education and health promotion." - Choice
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