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Macmillan Higher Education Palgrave Higher Education

International Business

Challenges in a Changing World

ISBN 9781403945631
Publication Date December 2008
Formats Paperback Ebook 
Publisher Palgrave

A fresh, critical and global perspective on international business, this text brings key global issues to life. Packed with case studies and with unique access to articles from the Journal of International Business Studies.


JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION Introduction: The Business Enterprise in the International Environment
Perspectives on Globalization
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS The Economic Environment
The Cultural Environment
The Political and Legal Environment
PART III: COMPETING IN THE GLOBAL MARKETPLACE International and Regional Trade
Organizational and Strategic Change
Marketing
PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM
Supply Chains
Finance and Accounting
Innovation
PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and Society
Corporate Social Responsibility
Global Governance.

Reviews

"This is a very clear, balanced and extremely comprehensive introductory text for IB... The subject coverage is superb - the best I have read at this level. Fully comprehensive and cogent, with relevant and topical case studies that reinforce the topics. This is the best book I have come across in a while" - Jennifer Lane Lee, Liverpool University"I think the book as a whole is coherent and well balanced, providing an up-to-date introduction to the subject with a strong focus on societal and environmental impacts. The subject coverage is contemporary and comprehensive, offering the tutor great flexibility to use at different levels and for different lengths of courses. Great attention has been given to the social and environmental concerns, which distinguishes it from many other textbooks in this subject." Yi Zhu, Middlesex Business School "The strongest point of Morrison is the critical look and the European flavour." - Hannu Seristo, Helsinki School of Economics
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