XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Palgrave Higher Education

The Video Game Business

ISBN 9781844573189
Publication Date August 2014
Formats Hardcover Paperback 
Publisher British Film Institute
Series International Screen Industries

A dominant international cultural force, the video game industry is diverse and increasingly influential. In this illuminating study, Randy Nichols examines the origins, history, and current characteristics of the industry - including case studies of it's major players and analysis of it's culture, production processes and ties to other industries.

Randy Nichols is Assistant Professor of English and Media Studies at Bentley University, USA.

Introduction: Video Games as a Global Phenomenon
1 An Industrial History of Video Games
   CASE STUDY: Atari
   CASE STUDY: Nintendo
2 Market Structure, Audiences and Software Production
    CASE STUDY: Electronic Arts
    CASE STUDY: Activision-Blizzard
3 Video Game Hardware, Distribution and Retail
   CASE STUDY: Microsoft 
4 Video Games and Other Related Industries
5 Labour and Production in the Global Video Game Industry
   CASE STUDY: Electronic Arts, Rockstar and Labour
   CASE STUDY: Hollywood Unions, Video Games and Labour
Conclusion: Making Sense of the Global Video Game Industry


Add a review