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Macmillan Higher Education Palgrave Higher Education

Corporate Social Responsibility

Challenges, Opportunities and Strategies for 21st Century Leaders

ISBN 9783642409745
Publication Date December 2013
Formats Hardcover Paperback Ebook 
Publisher Springer

In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.

This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.

Part I: Conceptual Framework of CSR
Part II: Global Challenges and Opportunities
Part III: Sustainability: Implementing CSR in MNCs/MNEs, SMEs, and Family Business
Part IV:  CSR in Higher Education Institutions around the World.

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