XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Palgrave Higher Education

Entrepreneurship and Small Business

Start-up, Growth and Maturity

Edition 4th Edition
ISBN 9781137430359
Publication Date April 2016
Formats Paperback Ebook 
Publisher Palgrave

In this holistic and practical introduction to Entrepreneurship & Small Business, Paul Burns takes a life-cycle view of a business, arming students with a comprehensive understanding of the many stages and forms of entrepreneurship.

The book unpicks exactly what makes an entrepreneur, what motivates them, how they manage and lead, and how their characteristics help shape the businesses they run.

What's new for this edition?

- Updated international case studies from entrepreneurs and small businesses, ranging from Oman to Australia (see list below for more details)

- First-hand, detailed stories from real-life entrepreneurs in brand new Meet the Entrepreneur video case studies

- Exploration of the growing importance of social and civic enterprise and hot topics such as effectuation and lean entrepreneurship

- Rich multimedia content in the form of additional teaching and learning resources on the companion website

This market-leading book offers a truly global selection of case studies:

- 97 cases from across Europe
- 22 cases from the U.S.
- 9 cases from Far Asia
- 7 cases from the Middle East
- 6 cases from Southern Asia
- 6 cases from Australia

Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.

PART I: ENTREPRENEURSHIP
1. Entrepreneurship: The Social and Business Revolution
2. The Economics of Entrepreneurship and Public Policy
3. The Entrepreneurial Character
4. Discovering a Business Idea
5. Researching and Evaluating the Business Idea
PART II: START-UP
6. Start-up: Developing Your Business Model
7. Adding Values to the Business Model
8. Launching the Business
9. Legal Foundations
10. Operations and Risk
11. Financial Management
PART III: GROWTH
12. Growth: Building the Foundations
13. Strategies for Growth
14. Financing the Business
15. From Business Model to Business Plan
PART IV: MATURITY
16. Maturity: Success and Failure
17. Family Business
18. From Entrepreneur to Entrepreneurial Leader
19. Corporate Entrepreneurship


Reviews

"This book is a "must have" for any student who is interested in entrepreneurship and small business management. It provides a comprehensive overview on all issues related to the set-up of a new business. The cases help students to gain deeper insights into the conceptual issues outlined in the chapters. Practice insights make the learning process more vivid."Carolin Decker – Faculty of Business Studies and Economics, University of Bremen, Germany
"This is an excellent text on theory and practice of entrepreneurship and the author capture the essence of the same very well and present a range of extremely useful cases to support the theory. The text is informative, educational, stimulating, easy to read and follow, and provide a rich blend of knowledge relevant to students at all level." Dr Matthew Shafaghi - University of Bolton, UK
"This is one of the most useful texts on new business development that combines the academic background with a template for new business planning, implementation and growth. As such it fits both academic entrepreneurial requirements and uses appropriate cases to supplement the the text. The supplementary material is first class. I will be recommending it too those of my MBA Capstone students both in the UK and wider afield who are looking at new business development whether as an entrepreneur or intrapreneur." Christopher Firth - Oxford Brookes University, UK
"The book's pedagogic approach is great. Also, the layout and the practical examples are excellent." Professor Michel Charifzadeh, International University of Applied Sciences, ReutlingenUniversity, Germany
"Another great text from Paul Burns. This new edition updates much of what was so good about previous editions and also brings in key concepts from his New Venture Creation text."Dr Alex Gillet- York Management School, University of York, UK
"An excellent update to a very popular small business textbook. I've been a fan since the first edition in 2001. I love the clear layout and contemporary design and feel to this edition. Lots of interesting case studies and examples. I like the path the book takes from start-up to growth and maturity. A solid textbook for any small business module and course at u/g and p/g level."Tim Savage- Cardiff School of Management, Cardiff Metropolitan University, UK
'A fantastic text for a teacher looking at ways of motivating students and helping them learn in an experiential manner. The cases, questions, activities and theoretical descriptions are presented in an attractive and clear structure, which makes my life as a teacher easier.'Mayank Golpelwar, Hochschule Bremen, Germany
"Yet another masterpiece by Paul Burns! This book touches on contemporary issues in the field and it does so by bringing in the contexts of both advanced and developing economies. It covers key concepts from business idea, start-up to growth and maturity in a unique fashion." - Amon Simba, Nottingham Trent University, UK
"A very relevant handbook to inspire students in their entrepreneurial journey. Explanation on entrepreneurship theories is clear and thought-provoking. The best part is that it has many cases and insights from all over the world!" - Poh Yen Ng, Dubai Men's College, United Arab Emirates
"This well-structured, highly engaging text has a comprehensive coverage of key topics in start-up entrepreneurship. Its practical approach provides useful guidance to students, and the cases and videos are valuable resources for lecturers." - Catherine Wang, Royal Holloway, University of London, UK
"This must rank as one of the most comprehensive books in the area of entrepreneurship and small business management that I have come across." - Shafeek Sha, Rhodes University, South Africa
"An exceptional treatise that I fully expect to use in my teaching, not only for undergraduate level students, but also those developing small businesses." - Zahed Subhan, Drexel University, USA
Add a review