XWe have detected your location as outside the U.S/Canada, if you think this is wrong, you can choose your location.

Macmillan Higher Education Palgrave Higher Education

Entrepreneurship and Small Business

Start-up, Growth and Maturity

Edition 4th Edition
ISBN 9781137430359
Publication Date April 2016
Formats Paperback Ebook 
Publisher Palgrave

In this holistic and practical introduction to Entrepreneurship & Small Business, Paul Burns takes a life-cycle view of a business, arming students with a comprehensive understanding of the many stages and forms of entrepreneurship.

The book unpicks exactly what makes an entrepreneur, what motivates them, how they manage and lead, and how their characteristics help shape the businesses they run.

What's new for this edition?

- Updated international case studies from entrepreneurs and small businesses, ranging from Oman to Australia (see list below for more details)

- First-hand, detailed stories from real-life entrepreneurs in brand new Meet the Entrepreneur video case studies

- Exploration of the growing importance of social and civic enterprise and hot topics such as effectuation and lean entrepreneurship

- Rich multimedia content in the form of additional teaching and learning resources on the companion website

This market-leading book offers a truly global selection of case studies:

- 97 cases from across Europe
- 22 cases from the U.S.
- 9 cases from Far Asia
- 7 cases from the Middle East
- 6 cases from Southern Asia
- 6 cases from Australia

Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.

PART I: ENTREPRENEURSHIP 
1. Entrepreneurship: The Social and Business Revolution
2. The Economics of Entrepreneurship and Public Policy
3. The Entrepreneurial Character
4. Discovering a Business Idea
5. Researching and Evaluating the Business Idea
PART II: START-UP
6. Start-up: Developing Your Business Model
7. Adding Values to the Business Model
8. Launching the Business
9. Legal Foundations
10. Operations and Risk
11. Financial Management
PART III: GROWTH
12. Growth: Building the Foundations
13. Strategies for Growth
14. Financing the Business
15. From Business Model to Business Plan
PART IV: MATURITY
16. Maturity: Success and Failure
17. Family Business
18. From Entrepreneur to Entrepreneurial Leader
19. Corporate Entrepreneurship.

Reviews

Good balance and tension between presentation of theory to live/ actual cases to illustrate and underpin key concepts or points. Indeed feel there is a stronger emphasis given now to theoretical aspects- which is comprehensively approached… Some excellent new and well-considered up to date cases studies and relevant examples used - to help underpin students' concepts and learning... The now upgraded theoretical aspects put this in a favourable position compared now to other competitor texts. Also the updated topical cases in particular make this a favourite that will serve different student needs and levels.' - Jocelyn Hayes, Teaching Fellow in Strategy, York Management School, UK
'The book is well-written and contemporary. The case studies, examples are all great – very informative and written in simple language where students can engage… It is very appropriate for students who are new to entrepreneurship – especially undergraduates.' - Norin Arshed, Heriot-Watt University, UK
'It certainly has its place in the book market. If the course aims to develop student's ability towards entrepreneurship instead of purely understanding of it, then this is the book to buy.' – Fernando Lourenco, Institute of Tourism Studies, Macau, China
'Very impressed, the chapters cover diverse topics from a theoretical and practical standpoint... The book is really good in bringing a practical discussion of theoretical aspects and key concepts/findings without turning into a purely theoretical compilation. [Instead it] translates them appropriately for student audiences.' – Allan Discua Cruz, Lancaster University, UK
'A key criticism for the old version was that individually the chapters were good but there was lack of an underlying cohesion, at times it felt like a collection of chapters, with bits 'borrowed' from economics, accounting, small business management with a dash of entrepreneurship. This version is a lot better… there is an underlying cohesion and far more entrepreneurial perspective. Overall… a huge thumbs up, the cases have been updated, there is far more integration, fluid writing and more of an entrepreneurial flavour.' - Shahid Rasul, Bradford University School of Management, UK
Add a review