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Macmillan Higher Education Palgrave Higher Education

Global Strategic Management

ISBN 9781403990334
Publication Date October 2002
Formats Ebook 
Publisher Palgrave

Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalisation on business organisations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues.

The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

'…this book genuinely stands out as an excellent offering…The content is very good and the style, conciseness and clarity of the writing clearly demonstrate the author's mastery of the subject and this will appeal to the student reader. The blend and contribution of various concepts are integrated well into the different chapters …this is an excellent book.
Philip Bryans, Napier University Business School

Philippe Lasserre is Professor of Strategy and Asian Business at INSEAD. He is the author of various articles on strategy, business in Asia and joint ventures as well as a number of previous texts including Strategies for Asia Pacific with Hellmut Schutte (Palgrave Macmillan, 1999).

PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD. He is the author of various articles on strategy, business in Asia and joint ventures as well as a number of previous texts including Strategies for Asia Pacific with Hellmut Schutte (Palgrave Macmillan, 1999).

PART I: THE PROCESS OF GLOBALISATION
Globalisation of Markets and Competition
Global Strategies
Global Organisations
Global Strategic Alliances
Global Mergers and Acquisitions
Assessing Countries Attractiveness
Entry Strategies
PART II: MANAGING GLOBALLY
Global Marketing
Global Operations
Global Innovation
Cross Cultural Management
Global Human Resource Management
Global Financial Management
PART III: BROAD ISSUES IN GLOBALISATION
Globalisation and the Internet
The Social Responsibility of the Global Firm
Global Trends.

Reviews

This book genuinely stands out as an excellent offering. The content is very good and the style, conciseness and clarity of the writing clearly demonstrate the author's mastery of the subject and this will appeal to the student reader. The blend and contribution of various concepts are integrated well into the different chapters ... this is an excellent book.' – Philip Bryans, Napier University Business School
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