Global Strategic Management
|Publication Date||October 2002|
Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalisation on business organisations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues.
The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.
'…this book genuinely stands out as an excellent offering…The content is very good and the style, conciseness and clarity of the writing clearly demonstrate the author's mastery of the subject and this will appeal to the student reader. The blend and contribution of various concepts are integrated well into the different chapters …this is an excellent book.
Philip Bryans, Napier University Business School
Philippe Lasserre is Professor of Strategy and Asian Business at INSEAD. He is the author of various articles on strategy, business in Asia and joint ventures as well as a number of previous texts including Strategies for Asia Pacific with Hellmut Schutte (Palgrave Macmillan, 1999).