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Macmillan Higher Education Palgrave Higher Education

Graduate Entrepreneurship

How to Start Your Business After University

ISBN 9781137493170
Publication Date October 2016
Formats Paperback Ebook 
Publisher Palgrave
Series Palgrave Career Skills

Have you ever thought about starting a business but didn't know where to start? Maybe you've pondered the possibility but don't have any business ideas. Or perhaps you graduated a while ago and are considering a more entrepreneurial career. This book provides a step-by-step guide to generating and implementing business ideas.

Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, Graduate Entrepreneurship will help you:

• Develop the entrepreneurial mindset you need to start a business
• Learn the secret to effective sales, marketing and strategy
• Boost your creativity so that you can discover more ideas
• Acquire a step-by-step action plan on how to execute a promising business concept

So, whether you have a business idea or need help finding one, this book provides a concise, practical introduction to the world of entrepreneurship.

Michael Tefula is former Vice President of the University of Birmingham Entrepreneurs' Society, and an alumnus of NACUE - the largest student entrepreneurship organisation in the UK. He has previously worked in corporate finance and in the private equity and investment industry. His previous publications include How to Get a First: Insights and Advice From a First-Class Graduate and Student Procrastination: Seize the Day and Get More Work Done.

Preface
Introduction
1. 7 Myths of Entrepreneurship
2. What is Entrepreneurship?
PART I: MINDSET 3. Self-Belief
4. Passion
5. Endurance
6. Creativity
7. Leadership
PART II: SKILLSET 8. Strategy
9. Marketing
10. Sales
11. Branding
12. Finance
PART III: PROCESS 13. Identifying Opportunities
14. Evaluating Opportunities
15. Exploiting Opportunities
Closing Thoughts
Notes.

Reviews

A brilliant book packed full of insight and actionable tips to ensure you start and stay on the path to success. If you're a student or graduate with a business idea, then this is the book for you. I wish this book had been available when I left university!' - James Curran, Host of the Graduate Job Podcast
'This book lays out both the psychological and practical elements of entrepreneurship in a way that's easy to understand. I would recommend this not just to entrepreneurs, but to anyone setting out to do something new!' - Ben Grech, Co-founder of Uniplaces.com
'An easy-to-read and practical guide for graduate entrepreneurs. This is a great starting point if you've always wanted to start your own business after university.' - Shahbaz Khokhar, Franchise Owner of Anytime Fitness
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