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Macmillan Higher Education Palgrave Higher Education

Managing Strategy

ISBN 9780333608883
Publication Date December 1995
Formats Paperback 
Publisher Palgrave

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

Introduction
Analysing the Competitive Environment
Competitive Strategy
Skills and Resources Strategy, Structure and Systems Strategy and Culture Managing Strategic Change
Managing Corporate Strategy
Managing Strategy in Not for Profit Organisations
References
Index.

Reviews

'... comprehensive and a lucid, step-by-step analysis of the process of strategy formation.' – The Hindu
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