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Macmillan Higher Education Palgrave Higher Education

Media Research Methods

Audiences, Institutions, Texts

Edition 2nd Edition
ISBN 9781137552150
Publication Date October 2017
Formats Paperback Ebook Hardcover 
Publisher Palgrave

This fully revised and updated second edition provides an accessible introduction to the research methods for studying media, communication and culture. In particular, the new edition considers how globalisation and digitalisation have changed the contexts, practices and content of media and the way that it is researched.

Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.

Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.

1. Of Elephants, Definitions and Models: The Context of Media Research
2. Getting Started
PART I: RESEARCH ON AUDIENCES
3. Researching Audiences
4. Gathering Data on Audiences
5. Audience Research Analysis and Interpretation
PART II: RESEARCH ON INSTITUTIONS
6. Researching Media Institutions
7. Gathering Data on Institutions
8. Institutional Research Analysis and Interpretation
PART III: RESEARCH ON TEXTS
9. Researching Texts
10. Gathering and Analysing Textual Data
11. Interpretation of Textual Data
12. Reaching Conclusions, Evaluating the Research, Writing the Report.

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