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Macmillan Higher Education Palgrave Higher Education

Persuading People

An Introduction to Rhetoric

Edition 3rd Edition
ISBN 9781137003676
Publication Date April 2014
Formats Paperback Ebook 
Publisher Palgrave

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.

ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham

SUSAN COCKCROFT is a Tutor in English Language
CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics

LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields

1. Old and New Foundations
2. Personality and Stance
3. Emotional Engagement
4. Reason: The Resources of Argument
5. Reason: Choice and Judgement
6. The Persuasive Process
7. Persuasive Style The Repertoire
8. Practising Persuasion
Appendix A: More on the Models
Appendix B: Further Rhetorical Devices
Appendix C: A Finding List for Rhetorical Devices


The detailed rhetorical analysis of the many textual examples is simply astonishing, and the tone and accessibility are right on target.' – Scott Wible, University of Maryland, USA
'A standard textbook in my rhetoric classes for years, this updated edition makes a classic in the field available for a new generation of students and teachers.' – Johan Siebers, University of Central Lancashire, UK
'Persuading People is by far the best introduction to classical rhetoric; the ancient art comes to life through fine examples of political and literary persuasion ... ' – Stavroula Varella, University of Chichester, UK
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