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Macmillan Higher Education Palgrave Higher Education

Political Communication

A Critical Introduction

ISBN 9781137011381
Publication Date December 2016
Formats Hardcover Ebook Paperback 
Publisher Palgrave

This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications?


Heather Savigny is Associate Professor in Politics & Gender at Bournemouth University, UK. Her most recent publication is in Feminist Media Studies (2016) and she has published and co-edited books with Palgrave, Continuum and Ashgate.

Introduction
1. What is political about political communication?
2. Why does political communication matter?
3. Who are the audience/s?
4. How do governments and politicians communicate?
5. How is news communicated politically?
6. How is politics communicated beyond the news?
7. How is politics communicated beyond the nation state?
8. How do citizens communicate politically?
Conclusion: Politics and Power.

Reviews

Political Communication is not only an exemplary examination of the key aspects of political communication - it also offers in-depth critiques of the underlying power relations within society and of the ideology of today’s mass media, and analyses the challenges new media present to the transmission of dominant ideologies. Clearly written, informed by original research and offering a usefully broad definition of the political, her book will be essential reading for students.’ – Mick Temple, Staffordshire University, UK
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