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Macmillan Higher Education Palgrave Higher Education

Principles of Retailing

Edition 2nd Edition
ISBN 9781137354525
Publication Date May 2014
Formats Ebook Paperback 
Publisher Palgrave

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT
1. An Introduction to Retailing
2. Retail Organizations and Formats
3. Retailing and the Competitive Environment
4. Customers
PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY
5. Formulating Retail Strategy
6. Implementing Retail Strategy
7. Managing the Retail Supply Chain
8. Managing Information
PART III: RETAIL MARKETING MANAGEMENT
9. Retail Location
10. Retail Design and Visual Merchandising
11. Retail Buying
12. Retail Brands
13. Retail Pricing
14. Managing Retail Communications
15. Retail Services
PART IV: RETAIL CHALLENGES
16. International Retailing
17. Multichannel Retailing
18. Legal and Ethical Issues in Retailing.

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