What is business and management research and why is it important?
How do I go about choosing a research topic?
How should I design my research project and what impact does choosing quantitative or
qualitative research have?
How do I carry out successful research and interpret the results?
What is the best way to report my findings?
These are only a few of the most common student questions that this fully-updated second edition of Researching Business and Management will answer. With a focus that is fresh and
applied, this textbook goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model – Define, Design, Do and Describe – offers a definitive guide to every stage
of your research project, while the author’s friendly style makes the text engaging and sometimes complex issues accessible.
The new edition has been fully updated and revised and includes:
- Unique 4-Ds model – Define, Design, Do and Describe – for a definitive ‘how-to’ guide for your research project
- Examples from successful companies showing how they conduct and apply their research in the real world
- Refreshed pedagogical material, including activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes
- Dedicated chapters on research ethics and avoiding plagiarism.
This is an ideal textbook for undergraduate, postgraduate and MBA students studying Research Methods, and essential reading for any business student doing a research project.