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Macmillan Higher Education Palgrave Higher Education

Researching Business and Management

Edition 2nd Edition
ISBN 9780230222120
Publication Date January 2017
Formats Paperback Ebook 
Publisher Palgrave

What is business and management research and why is it important?
How do I go about choosing a research topic?
How should I design my research project and what impact does choosing quantitative or
qualitative research have?
How do I carry out successful research and interpret the results?
What is the best way to report my findings?

These are only a few of the most common student questions that this fully-updated second edition of Researching Business and Management will answer. With a focus that is fresh and
applied, this textbook goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model – Define, Design, Do and Describe – offers a definitive guide to every stage
of your research project, while the author’s friendly style makes the text engaging and sometimes complex issues accessible.

The new edition has been fully updated and revised and includes:
  • Unique 4-Ds model – Define, Design, Do and Describe – for a definitive ‘how-to’ guide for your research project
  • Examples from successful companies showing how they conduct and apply their research in the real world
  • Refreshed pedagogical material, including activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes
  • Dedicated chapters on research ethics and avoiding plagiarism.
This is an ideal textbook for undergraduate, postgraduate and MBA students studying Research Methods, and essential reading for any business student doing a research project.

Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bath, Warwick Business School, Cranfi eld and Copenhagen Business Schools, NIMBAS in Holland and Germany, and Kasetsart University, Thailand.

Kate Blackmon is an Associate Professor of Operations Management at the Saïd Business School and a Tutor and Fellow in Management Studies at Merton College, the University of Oxford. Her teaching includes research methods on the MSc in Major Programme Management. She has also held academic positions at the University of Bath, London Business School, and IMD (Lausanne).

Martina Huemann is a Professor at the WU Vienna University of Economics and Business. She heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management.

PART I: DEFINING YOUR RESEARCH
1. What is Business and Management Research? An Introduction to the Research Process
2. What Should I Study? Generating and Clarifying Ideas for your Research Project
3. How Do I Find Information? Using Knowledge Resources
PART II: DESIGNING YOUR RESEARCH
4. What is my Research Approach? From Research Philosophy to Research Design
5. How Do I Do Quantitative Research?
6. How Do I Do Qualitative Research?
7. How Do I Do Case Study Research?
8. How Do I Make Sure My Research is Ethical?
PART III: DOING YOUR RESEARCH
9. Doing Field Research: Practical and Ethical Considerations for Conducting Research
10. Analysing Quantitative Data: Using Simple Statistics
11. Advanced Quantitative Analysis: Multivariate Analysis
12. Analysing Qualitative Data: Interpreting Interview and Observational Data
PART IV: DESCRIBING YOUR RESEARCH
13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations
14. Describing Your Research: Writing Up Your Project Report
15. Closing the Loop: Reflecting On and Learning From Your Research

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