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Macmillan Higher Education Palgrave Higher Education

The American Television Industry

ISBN 9781844575756
Publication Date November 2017
Formats Ebook Hardcover Paperback 
Publisher British Film Institute
Series International Screen Industries

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States.  The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

MICHAEL CURTIN is the Mellichamp Professor of Global Media in the Department of Film and Media Studies at University of California, Santa Barbara. He is the author of Redeeming the Wasteland: Television Documentary and Cold War Politics (Rutgers, 1996) and Playing to the World's Largest Audience: The Globalization of Chinese Film and TV (2008), and the co-editor, with Lynn Spigel, of 'The Revolution Wasn't Televised: Sixties Television and Social Conflict' (1997) and, with Richard Ohmann, Gage Averill, David Shumway and Elizabeth Traube, of 'Making and Selling Culture' (1996).

JANE SHATTUC is Professor of Visual and Media Arts at Emerson College, Boston, USA. She has written primarily about American and European television industries and how their aesthetic and industrial forms relate to class and gender. Her books include: Television, Tabloids, Tears: Fassbinder and Popular Culture (1995) and The Talking Cure: TV Talk Shows and Women (1997). She co-edited Hop on Pop: the Politics and Pleasures of Popular Culture (2002) with Henry Jenkins and Tara McPherson.
Series Editors: Michael Curtin, University of California, Santa Barbara and Paul McDonald, University of Portsmouth 


1 Key Players
2 Audiences and Advertising
3 Television Programming
4 Making TV on the Broadcast Networks
5 Branded Cable Networks
6 The New Economies of TV Information


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