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Macmillan Higher Education Palgrave Higher Education

The Global Business Environment

Challenges and Responsibilities

Edition 4th Edition
ISBN 9781137483744
Publication Date December 2016
Formats Paperback 
Publisher Palgrave

This bestselling textbook steers a course through the challenges of global business and charts the responsibilities that fall on organizations today. As globalization engulfs an ever wider range of societies and industries, a sound understanding of the forces and influences impacting on businesses is invaluable. This book acts as your navigational guide through the complexities and risks of rapidly-changing business environments.

Combining a comprehensive introduction to the business environment with a thoroughly international perspective, The Global Business Environment covers all students need to know on Global Business Environment and International Business courses.

Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to help you learn, revise and think critically about the global business environment:

  • International case studies: 36 case studies invite you to explore a diverse range of businesses, industries, governments and individuals, from all corners of the globe, from Australia and China to Iran and Mozambique
  • Global Business in Action videos: These insightful interviews link to practice, giving you a chance to learn how real life managers and business people tackle the challenges of running international businesses
  • Critical thinking: Thought-provoking features in every chapter encourage debate on key issues from governance to environmental sustainability and business ethics, developing skills you can carry beyond your business degree into working life
  • Innovative digital resources: An interactive ebook allows you to access rich media at your fingertips, with a wealth of additional learning and teaching materials (including updated case studies, lecture slides, MCQ testbank and more) available on the book’s companion website.

Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.

1. The business enterprise in focus2. Globalization and the business environment
3. Culture and societies
4. The global economic environment
5. The political environment: State and business actors
6. The legal environment
7. International trade and globalization
8. Global finance
9. Technology and innovation
10. Ecology and climate change
11. Ethics and social responsibility
12. Challenges and responsibilities: Towards a new perspective.


In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganised and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business' - Jennifer Lane Lee, University of Liverpool, UK
'An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business' - David Sunderland, University of Greenwich, UK
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