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Macmillan Higher Education Palgrave Higher Education

Understanding Audiences and the Film Industry

ISBN 9781844571413
Publication Date January 2008
Formats Paperback 
Publisher British Film Institute
Series Understanding the Moving Image

Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences.

ROY STAFFORD is a freelance lecturer and writer based in West Yorkshire, working in film education with independent cinemas. He is co-author, with Gill Branston, of The Media Student's Book (Routledge, 4th edition 2006) and has produced a wide range of film materials for teachers and students.


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