Entrepreneurs and Small Business
Simon Bridge, Ken O'Neill
Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success—or otherwise—of government policy.
Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.
- A balanced overview of both theoretical and practical perspectives
- Reassessment of traditional views and a critique of conventional wisdom
- Questions, exercises and essay and discussion topics for each chapter, enabling students to develop strong subject knowledge and critical evaluation skills
- Stimulating mini cases and innovative examples to help students understand the mind-set required for successful enterprising behaviour
- A companion website featuring a range of resources for both students and instructors, including PowerPoint slides, multiple choice questions, additional case studies and model solutions to problems
New to this edition:
- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout
- Updated coverage of the impact and failings of comparative government policies
- Enhanced pedagogical features to engage students and enliven their learning experience.