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Macmillan Higher Education Palgrave Higher Education

The Video Game Business

ISBN 9781844573172
Publication Date August 2014
Formats Paperback Hardcover 
Publisher British Film Institute
Series International Screen Industries

A dominant international cultural force, the video game industry is diverse and increasingly influential. In this illuminating study, Randy Nichols examines the origins, history, and current characteristics of the industry - including case studies of it's major players and analysis of it's culture, production processes and ties to other industries.

Randy Nichols is Assistant Professor of English and Media Studies at Bentley University, USA.

Acknowledgments
Introduction: Video Games as a Global Phenomenon
1 An Industrial History of Video Games
CASE STUDY: Atari
CASE STUDY: Nintendo
CASE STUDY: Sega
2 Market Structure, Audiences and Software Production
CASE STUDY: Electronic Arts
CASE STUDY: Activision-Blizzard
3 Video Game Hardware, Distribution and Retail
CASE STUDY: Microsoft 
CASE STUDY: Sony
4 Video Games and Other Related Industries
5 Labour and Production in the Global Video Game Industry
CASE STUDY: Electronic Arts, Rockstar and Labour
CASE STUDY: Hollywood Unions, Video Games and Labour
Conclusion: Making Sense of the Global Video Game Industry
Bibliography
Index.

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