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Macmillan Higher Education Palgrave Higher Education

Values-Based Innovation Management

Innovating by What We Care About

ISBN 9781137516619
Publication Date December 2016
Formats Paperback 
Publisher Palgrave

How can we create new offerings, business models, and new markets based on what we care about? And which kinds of values already impact corporate cultures and organisational development today?

This concise guide shows how to renew business by focusing on its essential values. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals.

Values-Based Innovation Management is a unique and forward-thinking new textbook. It shows how innovation in processes, products, services, business models and networks may be managed by what we care about. Readers will be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations.

Key features include:

Theories and proven methods to be applied to new innovation challenges and opportunities

International case studies of success, as well as failure, in values-based innovation

Key concepts in innovation management and values-based innovation.

This textbook is the ideal companion for advanced undergraduate or postgraduate students studying innovation management or entrepreneurship. Entrepreneurs, innovation managers and consultants will learn to expand into new markets.

Henning Breuer is founder of UXBerlin – Innovation Consulting (www.uxberlin.com), and professor for business and media psychology at the University of Applied Sciences for Media, Communication and Business in Berlin, Germany. His academic research and consulting work for corporate clients from automotive, internet, and telecommunication focuses on innovation management, business anthropology, and customer research. For Deutsche Telekom Innovation Laboratories, he developed capabilities in corporate foresight and venturing and built a team for user-driven innovation. As visiting professor and researcher he worked at Waseda University (Tokyo), the University of Chile (Santiago), and the University of Applied Sciences in Potsdam on interaction design and learner-centred environments. Henning studied psychology, philosophy, and law at the universities of Magdeburg, Berlin, and Tübingen.

Florian Lüdeke-Freund is a senior research associate at the University of Hamburg, Germany. He is a research fellow at the Centre for Sustainability Management (CSM), Leuphana University, and the Governing Responsible Business Research Environment at Copenhagen Business School, Denmark. His research deals with sustainable entrepreneurship, sustainable business models, and innovation. As well as publishing numerous journal articles and book chapters on these topics, he has co-edited an Organization & Environment special issue on ‘Business Models for Sustainability’. Florian founded www.SustainableBusinessModel.org as an international research hub addressing sustainability, business model, and innovation topics. Florian is an active member of the Strongly Sustainable Business Model Group at OCAD University, Toronto, Canada. He has been a visiting researcher at the Universities of St. Gallen (Switzerland) and Stellenbosch (South Africa).

Part I. The values-based view on innovation
1. Innovation and its management based on values and normative orientations
2. Concepts of values and integrated management
3. Values-based innovation
Part II. Innovation in processes, products, services, business models, and values-based networks
4. Values-based instrumental innovation in processes, products, and services
5. Values-based strategic innovation in business models
6. Values-based normative innovation in organisations and networks
Part III. Values-based facilitation and management methods
7. Values-based innovation methods and methodology
Epilogue: Innovating by what we care about.


|Values are the well spring of innovation and value creation. At last a book that understands how real business works. Should be read by everyone concerned with making their organizations better at innovation and value creation.R. Edward Freeman, Professor of Business Administration, Darden School of Business, University of Virginia, USA
Innovation matters – of course. But it isn’t always a good thing; we need to take our values into account, managing it based on what we really care about. This book does an excellent job of proposing and populating such a framework and should be of considerable help to students, researchers and practitioners.John Bessant, Professor of Innovation and Entrepreneurship, University of Exeter Business School, UK
Henning Breuer and Florian Lüdeke-Freund provide an in-depth insight into the values that drive innovation and decisions in companies. A superficial view on the drive towards sustainability goals can be, and has been, labeled as a marketing gimmick. This book describes the actual depth, strength, relevance and importance of the convictions that drive a transformational company like Interface. An important book that provides a broader perspective on companies that strive for sustainable business models.Rob Heeres, Director European Planning & Distribution, Interface Scherpenzeel, the Netherlands
Fresh thinking! This book brings the idea of shared and co-created value on a new level: the innovation perspective.Frank Piller, Professor of Management and Scholar of Mass Customization and Open Innovation, RWTH Aachen University, Germany
The values-based view on innovation offers a new, intriguing perspective on innovation management which links well to recent sustainable entrepreneurship and corporate sustainability developments. This book takes up important key messages of stakeholder theory and the fact that modern societies and economies pursue multiple goals beyond conventional mono-focused profit maximization. Considering the influence of values such as humanity, self-enhancement and planetary survival shows that entrepreneurs and business organisations can have – and do pursue – manifold goals in their environmental and social innovations and business models.Stefan Schaltegger, Professor for Sustainability Management at the Centre for Sustainability Management (CSM), Leuphana University Lüneburg, Germany
The values-based view on innovation advocated in this book offers a new perspective on how to understand, assess and manage business innovation. It makes an important contribution to a normative turn towards innovating by what is really worth caring about. It’s a must-read for students, lecturers and professionals interested in business management and ethics.Abraham Olivier, Head of the Department of Philosophy at the University of Fort Hare, South Africa
So much literature in innovation concerns the creation of financial value. In this book, Breuer and Ludeke-Freund offer a fresh view that broadens the notion of values and their role in innovation. This thought-provoking book challenges conventional wisdom about the nature and ultimate purpose of innovation in the modern business context. Well-chosen case spotlights illustrate concepts and show how leading companies integrate pro-social and pro-environmental values into their strategies. In a world where customers and stakeholders are expecting more of companies, this is a timely and much-needed volume.Michael Russo, Lundquist Professor of Sustainable Management; Center for Sustainable
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